The Sales Box

Click here to watch a short video about Salesfree Sales.

We are thrilled to announce the Ballroom Dance Teachers College Sales Box!

“I would personally like to thank Diane Jarmolow for BDTC Sales-in-a-Box. For the last thirteen years, I have been praying to the dance studio gods for something like this. We can already see profound changes in our staff and our numbers." – Brad Miller, American Dancesport Center, Florida

Dance teachers will no longer dread selling, studio owners won’t despair at the process, and students will not complain about being pressured.

This program has everything you need to train your staff and trainees in a transformational and customer-focused sales philosophy.

Salesfree Sales is a program that redefines ballroom dance sales:

Old definition of Sales: The struggle of getting a student to buy lessons resulting in students feeling pressured.

Definition of Salesfree Sales: Training teachers to become powerful and professional communicators and educators, so students naturally want to form a long term partnership in order to achieve their dance goals.

With this definition, a dance teacher reframes sales to mean giving the utmost service to one’s students. This “salesfree sales” approach trains each staff member to be more conscious of their behavior and intentions, transforming them into true professionals. Collectively, these changes result in increased happiness for staff and students, naturally increasing sales, and ultimately they will transform the culture of your dance studio.

The Sales Box is designed to make you a powerful trainer of the course in a way that is easy for you to embrace, model, and present to your staff and trainees Like all BDTC products, the Sales Box is user-friendly, with empowering exercises and tools to make the training fun and thought provoking for the participants.

“It went above and beyond my expectations! The content I don't think is what anyone would expect in a "typical" sales training course. When I think of sales training, I think very cut and dry, they tell you what the goals are, what to do, what to say, but would never place any emphasis on your intention behind it and the place that you are coming from when engaging in this type of process. I really think that alone is what changes it from being "sales" to being "sales-free". - Jaymee Racho, instructor at Cheryl Burke Dance San Francisco (graduate of BDTC)

What’s in the Sales Box?

Portfolio containing:

24 hour training documented in the 280 page Salesfree Sales Manual:

How to Run the Course
Master Teacher's Manual

Getting Started
Nine Choice Philosophy
Stages of a Dance Lesson Sale
Personality Styles
Continuing Students
Resource Sheets

Supplemental Materials (also on included CD)

DVD of excerpts from Salesfree Sales Seminar with Diane Jarmolow
PowerPoint presentation to support the Master Teacher in presenting the course
1 hour of consulting with Diane Jarmolow
How we Choose to Be Happy, the international bestselling book that the course is based on
5 Salesfree Sales Participant Workbooks
4 Poster size Laminated Charts (one for each section of the course)
Easel, Foam Board, and Zebra clip (for desktop display of charts)
Photos for “Nonverbal Cues Photo Game"
Timer for Role Plays and Games
Pencils for "Pencil Exercises"
Pause Buttons for Role Plays
Salesfree Sales Playing Cards - for extending the course and reinforcing the material

How will the Sales Box benefit your studio and pay for itself?

One empowered teacher who rarely if ever sells packages sells just one package of 25-50 lessons (depending on your lesson rates), completely pays for the Sales Box!
Your entire team will embrace sales as a means of supporting their students in their goals and desires.
Your studio sales increase naturally because of this positive view of sales.
Sales continue to grow over time because each individual in your organization adopts this new philosophy, not a new sales “technique” which was artificial and uncomfortable for them.
The entire culture of your studio changes so that the negative people who “drain” you and the entire system will either transform or naturally go away.
You will have a communication system to discuss sales and behavior, enabling you to resolve any issue – professional or personal.
A happier studio filled with accountable and responsible professionals, means happier students and more profit.

What are people saying about the Program?

“Thank you, thank you, thank you. I plan to incorporate this into everyday life and hopefully will grow and become more successful, and show others how much they are valued in the process.” Robert Ping, Managing Director of Bloomington Ballroom Dance Academy

“Simply put…to learn, accept and recognize that “sales is great”! Because it is simply about striving to give others what they want and need. How nice is that?! And that there need not be any pressure, or trying to convince anyone of anything, or fear of losing the sale – for you or your studio, etc. . . . Therefore a simple, honest conversation can result in a win-win situation where everyone is happy, no one feels taken advantage of, and everyone gets what they want.” – Bonny Branch, BDTC graduate

“Actually, I have been using what I learned during the course all day. . . I have been setting my intentions, asking [my customers] for theirs. . . Asking lots of questions (without assuming the response). They have already been providing feedback as to how their experience is so different from usual consultants! Thank you for sharing your knowledge and experience and offering these so very valuable tools!” - Janet Fjeldstad, Former manager of Cheryl Burke Dance San Francisco

I feel the material is not only valuable for learning a better way to sell dance lessons, but the 9 choices are amazing tools for all aspects of one’s life. Also, Diane did a great job presenting the material. - Lynn Pulino, BDTC teacher trainee

Please contact us at (510) 336-9426 or Jane@TeachBallroomDancing.com to purchase the Sales Box!

We are eager to share this life-changing training with you and your entire studio.